How the 42% rule can prevent burnout
(the rule I wish I knew when I worked in corporate)

In the fast-paced world of corporate professionals, the pursuit of success often comes at a cost—our well-being. As a former finance professional turned health and performance coach and wellness advocate, I've walked the tightrope of high-stress environments and understand the toll it can take on our physical and mental health.

There is a concept I wish I knew about during my time in corporate, which is the 42% rule. Let's take a deeper dive into this transformative concept, the '42% Rule,' and how it can redefine success in the corporate landscape.

The corporate world demands peak performance, but the conventional narrative often neglects a fundamental aspect—rest. The 42% Rule isn't just a number; it's a paradigm shift that challenges the belief that relentless hustle is the only path to success.

Derived from scientific insights, the 42% Rule advocates dedicating 42% of our time to rest and rejuvenation. It's not about idleness but recognizing that sustained high performance requires periods of intentional rest. In the competitive corporate environment, understanding this principle can be a game-changer.

The following will help to get the most out of this rule:

1. Strategic Sleep Opportunity: Allocate a significant portion of your daily routine to quality sleep. Recognize that well-rested individuals are more focused, creative, and resilient.

2. Meaningful Connections: Invest 20 to 30 minutes daily in stress-reducing conversations. Building a support network fosters resilience and emotional well-being.

3. Physical Activity as Liberation: View 30 minutes of exercise as a liberating break. Physical well-being directly influences cognitive performance and stress resilience.

4. Mindful Nourishment: Dedicate 30 minutes to mindful eating. Consider it an investment in your overall health, providing essential nourishment for sustained energy.

5. Your Wild Card: Customize 30 minutes based on personal needs—be it additional physical activity, sleep preparation, social engagement, or moments of introspection.

Each professional journey is unique, and the 42% Rule acknowledges this diversity. Whether you're an ambitious finance professional or an IT guru navigating corporate complexities, tailor this approach to align with your individual aspirations, challenges, and well-being priorities.

Success in the corporate world shouldn't be synonymous with burnout. Embrace the 42% Rule as a guiding principle to not merely survive but thrive. It's time to redefine success by prioritising rest as an integral part of our professional journeys.


Transforming Burnout into Personal Growth:
A Roadmap for Ambitious Professionals

As someone who has navigated the demanding landscapes of both the corporate world and the military, I intimately understand the challenges that busy professionals face. Burnout is not just a buzzword; it’s a pervasive reality that can leave even the most ambitious individuals feeling depleted and lost.

The Burnout Conundrum: A Familiar Tale

Picture this: a seasoned professional, driven by ambition and a desire to excel, embarks on a relentless journey. Long hours, tight deadlines, and the constant pressure to perform become the norm. In this whirlwind of obligations, self-care takes a back seat, and the warning signs of burnout begin to surface.


Recognising the Signs

The signs of burnout often manifest in subtle ways. Persistent fatigue, a lack of motivation, and a growing sense of disillusionment become unwelcome companions. For many, this is the point where the downward spiral begins, impacting not only professional performance but personal well-being.


Shifting the Paradigm: From Burnout to Personal Growth

The key to transforming burnout lies in viewing it not as a roadblock but as a catalyst for personal growth. It’s a paradigm shift that requires introspection, self-compassion, and a strategic approach to well-being.


1. Embracing Self-Compassion

The first step in this transformative journey is embracing self-compassion. Understand that burnout is not a sign of weakness but a signal from your body and mind that adjustments are needed. Give yourself the grace to acknowledge and address these challenges.

2. Redefining Success

The relentless pursuit of success often fuels burnout. Take a step back and redefine what success means to you. It’s not just about climbing the corporate ladder; it’s about achieving a harmonious balance that nurtures both your professional and personal life.

3. Prioritising Self-Care

Integrate self-care into your daily routine. Whether it’s a short mindfulness exercise, a brisk walk, or a few minutes of deep breathing, these small acts of self-care can have a profound impact on your resilience and well-being.

4. Seeking Support

Burnout is not a solo battle. Reach out to mentors, colleagues, or professionals who can provide support and guidance. Sometimes, sharing your challenges is the first step toward overcoming them.

5. Creating Boundaries

Learn the art of saying no and setting boundaries. Understand that you are not obligated to take on every task or project. Prioritise your well-being and recognise that setting boundaries is a sign of strength, not weakness.

6. Nurturing Personal Growth

Beyond recovery, burnout can be a catalyst for personal growth. Use this experience as an opportunity to reassess your values, goals, and aspirations. Identify areas for personal and professional development that align with your newfound perspective.


Transforming burnout into personal growth is not an overnight process; it’s a journey of self-discovery and resilience. By embracing self-compassion, redefining success, prioritising self-care, seeking support, creating boundaries, and nurturing personal growth, ambitious professionals can not only recover from burnout but emerge stronger, wiser, and more aligned with their true selves.

If you resonate with this narrative or have insights to share, I invite you to join the conversation. Let’s cultivate a workplace culture that values well-being and personal growth as much as professional success.


Thriving, Not Just Surviving:
Executive Wellness During the Festive Season

The holiday season can be a stressful time for executives. The pressure to meet year-end goals, coupled with the demands of holiday events and family obligations, can lead to burnout. As a master practitioner in Neuro-Linguistic Programming (NLP) and expert in behavioural change, I have developed several strategies to help executives avoid burnout during the holidays.

1. Prioritise Self-Care

Self-care is often the first thing to go when we’re busy, but it’s essential for avoiding burnout. Make sure to prioritise activities that help you relax and recharge. This could be anything from taking a walk, reading a book, meditating, or even just taking a few minutes to breathe deeply.

2. Set Realistic Expectations

It’s easy to fall into the trap of wanting to do everything during the holidays. However, it’s important to set realistic expectations for what you can accomplish. Remember, it’s okay to say no to some things in order to maintain your mental health.

3. Practice Mindfulness

Mindfulness, a core component of NLP, involves being fully present in the moment. This can help reduce stress and prevent burnout. Try to incorporate mindfulness into your daily routine, whether it’s during a meal, a meeting, or even while you’re commuting.

4. Delegate

As an executive, you’re used to taking on a lot of responsibility. But remember, you don’t have to do everything yourself. Delegating tasks can help reduce your workload (in and out of the office) and prevent burnout.

5. Take Time Off

Finally, don’t forget to take some time off. The holidays are a time for relaxation and rejuvenation, so make sure to take some time for yourself. Whether it’s a few days or a couple of weeks, taking time off can help you avoid burnout and start the new year refreshed and ready to go.

Remember, the key to avoiding burnout is balance. By prioritising self-care, setting realistic expectations, practising mindfulness, delegating tasks, and taking time off, you can enjoy the holidays without feeling overwhelmed. Happy holidays!